Company Profile:
Wajedo International Corporation, established in 1963, has built a strong reputation in modern engineering technology, specializing in expediting and QA/QC services for industries including Oil & Gas, Petrochemicals, Refineries, Chemical Plants, Power Generation, Heavy Fabrication, and Manufacturing. The company handles both large and small assignments, offering a wide range of expertise in engineering, technical, and administrative services, supported by its network of associates. Wajedo excels in turnkey projects, including design, mechanical, civil, electrical, instrumentation, inspection, testing, calibration, and certification.

Relevant Experience:

• Masters’s degree in Marketing, Communications, or a related field.
• Proven experience of 5 years in social media management, content creation, and digital marketing.
• Strong writing and editing skills with an eye for detail.
• Proficiency in website management tools (e.g., WordPress) and social media analytics platforms.
• Knowledge of email marketing tools (e.g., Mailchimp) and basic graphic design software is a plus.
• Excellent organizational and multitasking abilities, with a creative approach to problem-solving.

Job Description:

1. Website Management and SEO Optimization

• Oversee and update the company’s website regularly to ensure it reflects current services, certifications, and relevant industry trends in the inspection sector.
• Optimize the website for search engines (SEO) to increase visibility in target markets (e.g., construction, oil & gas, manufacturing, food safety).
• Create and publish valuable, SEO-optimized content such as case studies, client testimonials, whitepapers, and blog articles to position the company as an industry leader.
• Implement UX/UI improvements with the design team to enhance user experience, ensuring easy access to service information, certifications, and resources.

2. Social Media Strategy and Execution

• Develop and implement social media strategies that align with the company’s business goals and target audience in the inspection industry.
• Manage daily operations of social media accounts (LinkedIn, Facebook, Twitter, Instagram), focusing on industry-related content such as inspection trends, regulatory updates, and client success stories.
• Create and curate engaging posts, infographics, videos, and testimonials to highlight the company’s services and industry expertise.
• Use social media analytics tools to track engagement, measure performance, and adjust strategies based on data insights for continuous improvement.
• Actively engage with followers and industry groups to build a community around the company’s services.

3. Content Creation and Copywriting

• Write clear, compelling, and informative content for the website, social media, and email campaigns.
• Craft case studies, blog posts, articles, and newsletters that highlight industry trends, innovations in inspection services, and regulatory changes affecting clients.
• Create detailed service descriptions, showcasing the company’s expertise in quality assurance, compliance, and certification.
• Develop content that addresses the pain points and needs of different market sectors such as manufacturing, construction, logistics, and pharmaceuticals.
• Ensure all content is factual, engaging, and aligned with the company’s branding and strategic messaging.

4. Market Research and Target Market Identification

• Conduct in-depth research to identify and assess new market opportunities and potential clients within the inspection and certification sectors.
• Analyze industry trends, competitor activities, and market demands to refine marketing strategies.
• Monitor emerging sectors such as environmental inspections, digital inspections, and international regulatory changes, and develop campaigns to target these areas.
• Segment target audiences and create personalized marketing strategies for key sectors like oil & gas, manufacturing, logistics, food safety, and construction.

5. Email Marketing Campaigns and Automation

• Design, develop, and manage email campaigns to promote the company’s inspection services, certifications, and client success stories.
• Segment email lists based on client needs and industry sectors to create personalized and relevant email content.
• Track key performance metrics (open rates, click-through rates, conversions) to measure the effectiveness of campaigns and optimize them for better results.
• Integrate email marketing with automation tools to nurture leads through the sales funnel, increasing conversion rates and customer retention.

6. Profile Management and Corporate Communications

• Regularly update and optimize the company’s profiles on industry-specific platforms like LinkedIn, Google Business, and professional directories.
• Ensure that the company’s profile reflects its capabilities, certifications, and latest accomplishments in the inspection industry.
• Create and maintain marketing collateral such as brochures, service catalogs, presentations, and case studies.
• Ensure all materials and communications are aligned with brand identity and messaging, showcasing the company’s expertise in inspection, certification, and regulatory compliance.

7. Branding and Positioning

• Collaborate with the management team to refine and maintain the company’s brand positioning within the inspection industry.
• Create messaging that highlights the company’s unique value proposition in a competitive market, emphasizing its expertise, certifications, and compliance with international standards.
• Design and implement marketing campaigns that reinforce the company’s brand and authority in the inspection and certification space.

8. Strategic Partnerships and Industry Networking

• Identify and establish strategic partnerships with industry influencers, trade associations, and regulatory bodies to enhance brand credibility and visibility.
• Represent the company at industry events, conferences, and seminars to network with potential clients and stay informed about industry developments.
• Foster relationships with key stakeholders in the inspection and certification sectors to create long-term business opportunities.

9. Reporting and Performance Analysis

• Provide regular reports on marketing activities, campaign results, and key performance indicators (KPIs), including website traffic, social media engagement, email campaign performance, and lead generation.
• Use data-driven insights to adjust marketing strategies, optimize content, and improve overall performance.
• Present marketing results and future strategies to senior management, highlighting opportunities for growth and improvement.